Founded in early 2009 by Alexander Munoz, “Straight Up! Music” is a label company focusing on the perfect mix of Underground and Electronic Dance Music, truly giving equal opportunities to new and established artists to showcase their talents.

With extended experience in the Music Industry and with a new found passion for Electronic Dance Music in early 2005, Alex decided to adventure in this new label that will function as the mirror where his unique taste for music will be reflected.

Straight Up! Music is not only home to its own imprint “Straight Up!” but also manages and guides the future of “Big Alliance Records”, “4Play Trax” and “Next Level Vixa”, labels focusing on the release of quality and unique mixture of underground sounds, unique loops and high levels of rhythm ranging from Electro House, to Fidget House, Tech House, Dirty House, Techno, Progressive music and everything in between, it's certain that this home is not for the conventional minds!